{"id":32152,"date":"2010-06-08T18:18:14","date_gmt":"2010-06-08T11:18:14","guid":{"rendered":"http:\/\/www.notebookspec.com\/web\/?p=32152"},"modified":"2010-07-08T22:34:01","modified_gmt":"2010-07-08T15:34:01","slug":"sony-thai-strengthens-leadership-position-in-camera-market-launching-brand-new-alpha-nex-5-and-alpha-nex-3","status":"publish","type":"post","link":"https:\/\/notebookspec.com\/web\/32152-sony-thai-strengthens-leadership-position-in-camera-market-launching-brand-new-alpha-nex-5-and-alpha-nex-3","title":{"rendered":"Sony Thai strengthens leadership position in camera market Launching brand new Alpha NEX-5 and Alpha NEX-3,"},"content":{"rendered":"<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\">Spearheading growth in Sony?s  digital imaging business <!--more--><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/notebookspec.com\/web\/wp-content\/uploads\/2010\/06\/clip_image0025.jpg\" alt=\"\" width=\"306\" height=\"207\"><\/span><\/p><div class='zox-widget-ad' style='float:none'><span class='zox-ad-label'>Advertisement<\/span><iframe id='a141c1a9' name='a141c1a9' src='https:\/\/openx.notebookspec.com\/www\/delivery\/afr.php?zoneid=123&amp;cb=INSERT_RANDOM_NUMBER_HERE' frameborder='0' scrolling='no' width='300' height='250' allow='autoplay'><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/openx.notebookspec.com\/www\/delivery\/ck.php?n=a0e6abb9&amp;cb=INSERT_RANDOM_NUMBER_HERE\"  target='_blank' loading='lazy'><img decoding=\"async\" src=\"https:\/\/openx.notebookspec.com\/www\/delivery\/avw.php?zoneid=123&amp;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a0e6abb9\" border=\"0\" alt=\"\" loading=\"lazy\"><\/a><\/iframe><\/div>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Sony Thai Limited today fortified its  Digital Imaging Business with the introduction of the Sony Alpha NEX-5  and Alpha NEX-3, the world first ultra-compact, interchangeable lens  system digital camera, to the Thai market. This latest addition to a  portfolio of Sony Alpha DSLR cameras will help reaffirm Sony?s strong  leadership position in the digital camera market and is anticipated to  drive market share up to more than 30 per cent by the end of 2010. In  response to increasing market demand, the innovative photographic  devices aim to reach into new market frontiers of amateur and  professional photographers. <\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Mr Toru Katsumoto, Senior General  Manager, Personal Imaging &amp; Sound Business Group, Sony Corporation  said, ?With the ever changing digital camera landscape, users are  demanding a high efficiency digital camera that can serve their work and  lifestyle needs. Thus, Sony foresees signficant business opportunities  and growth in both the DSC and DSLR segments, which are increasingly  merging together. We believe that the new interchangeable lens Sony  Alpha NEX Series digital cameras introduced today will be the best  answer to serve this emerging market. In addition, the key concept  behind the Alpha NEX-5 and Alpha NEX-3 is to combine the advantages of  image quality and power of expression of a DSLR, with the portability  and ultra-compact design of a digital compact camera.?<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Mr Yoshimichi Kanou, Managing Director,  Sony technology (Thailand) Limited said, ?Sony Technology?s Ayutthaya  Technology Centre is our forefront manufacturing facility for the Sony  Alpha D-SLR cameras serving local and international demands. Like its  predecessors, the Alpha NEX Series digital cameras will be made here,  using an innovative manufacturing procedure and cutting-edge technology  in line with other Sony manufacturing facilities worldwide, where all  Sony Alpha cameras are built with non-toxic and environmental-friendly  materials.? <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/notebookspec.com\/web\/wp-content\/uploads\/2010\/06\/Sony1.jpg\" alt=\"\" width=\"650\" height=\"434\"><\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Mr Yoji Higashida, Senior Director,  Planning and Business Operation Division, Sony Thai Limited revealed the  company?s latest marketing strategy that, ?Sony Thai?s Digital Imaging  Business comprises of three product categories including Cyber-shot,  Alpha D-SLR and Handycam. Currently we are posting 29 per cent market  share in the Digital Imaging market, and the introduction of the Alpha  NEX Series digital cameras will help to increase our market share to  more than 30 per cent by the end of this year, reaffirming Sony?s  longstanding the leadership position in Thailand. <\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> The Alpha NEX series of digital cameras  will be attractive choices for many customers who are still hesitate to  buy their first D-SLR camera due to concerns about the size, complexity  of usage and high price. Both Alpha NEX-5 and Alpha NEX-3 will break  frontiers and reach into wider target markets with outstanding features,  ease-of-use and professional and uncompromising capability, as well as  stylish form-factor design that speaks well to both work and lifestyle  needs. We believe that the Alpha NEX Series digital camera will be able  to respond to both compact and D-SLR camera users. They will suit both  tech savvies and first-time buyers looking to begin their photographic  journey with a camera that comes with style and uncompromising quality.  Moreover, we plan to launch an HD Handycam equipped with an  interchangeable lens system, which will further strengthen Sony?s  presence in the Digital Imaging market in Thailand.?<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Coinciding with the launch of Sony?s  Alpha NEX Series digital cameras, Sony will also conduct active 360?  integrated marketing activities covering both Above the Line and Below  the Line, including innovative online activities, in order to  communicate directly with our target customers. ?Among many activities,  we will utilize a comprehensive marketing communication strategy ranging  from advertisements across mass media such as TV, radio and billboard,  to road shows in Bangkok and upcountry and a ?Creativity For the Next  Day? online activity, which will be presented by Kris Horwang. With her  radiant personality as a young person with a distinguished and creative  lifestyle, Kris is a very suitable choice to represent the Sony Alpha  NEX-5 and NEX-3. In addition, we will also cooperate with Ardel Gallery  for the See Saw Seen III exhibition showcasing the work of 16 amateur  and professional photographers, as well as other social contribution  activities to support non-profit organizations,? Mr Higashida added.<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> To provide customers with a hands-on  experience of Sony Alpha NEX Series digital cameras, Sony will roll out  road show activities at Sony Style showrooms and shopping centers in  major cities such as Chaing Mai and Kon Khaen from July 2010 onwards. To  underline the Sony Alpha NEX-5 and Alpha NEX-3?s unrivalled performance  and distinguished design, Sony also joins hand with Ardel Gallery by  Assisting Professor Thavorn Koudomvit to organize a photographic  exhibition ?See Saw Seen III by Sony Alpha NEX-3\/NEX-5?. The event will  be held in August to showcase 16 renowned amateur and professional  photographers? points of views through the lens of Sony?s newly  introduced interchangeable lens system digital cameras. The  participating photographers include Nitikorn Kraivixien, Thavorn  Ko-udomvit, Ohm Phanphiroj, Kanok Suriyasat, Kanachai Bencharongkul,  Arnon Hoontrakul, Anak Navaraj, Steven Petitfor and Ralf Tooten. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/notebookspec.com\/web\/wp-content\/uploads\/2010\/06\/Sony3.jpg\" alt=\"\" width=\"433\" height=\"650\"><\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> The Sony Alpha NEX-5 and Alpha NEX-3  digital cameras are available for pre-booking from now until 12 June,  2010 via the website http:\/\/dslr.sony.co.th. Pre-booking customers will  also receive a stylish camera bag, t-shirt and a chance to win a  photography trip with Kris Horwang. Both Sony Alpha NEX-5 and Alpha  NEX-3 will be available in three models, stocked in? Sony Style stores  and authorized dealers from end of June 2010. <\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Pricing and availability<br \/>\nSony Alpha NEX-3 digital camera is available in four colors  including black, white, red and silver.<br \/>\no????????? Sony Alpha NEX-3 with SEL16F28 DT 16mm F2.8  wide-angle lens is priced at 18,990 baht.<br \/>\no????????? Sony Alpha NEX-3 with SEL1855 DT standard zoom lens  is priced at 20,990 baht.<br \/>\no????????? Sony Alpha NEX-3 with SEL16F28 DT 16mm F2.8  wide-angle and SEL1855 DT standard zoom lens is priced at 24,990 baht.<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Sony Alpha NEX-5 digital camera is  available in four colors including black, white, red and silver.<br \/>\no????????? Sony Alpha NEX-5 with SEL16F28 DT 16mm F2.8  wide-angle lens is priced at 22,990 baht.<br \/>\no????????? Sony Alpha NEX-5 with SEL1855 DT standard zoom lens  is priced at 24,990 baht.<br \/>\no????????? Sony Alpha NEX-5 with SEL16F28 DT 16mm F2.8  wide-angle and SEL1855 DT standard zoom lens is priced at 28,990 baht.<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Product Feature<br \/>\nThe world?s first ultra-compact, interchangeable lens system  digital cameras ? the?? NEX-3 and NEX-5. Featuring the world?s smallest  and lightest interchangeable lens digital camera body, the NEX-3 and  NEX-5 allows users to effortlessly capture stunning, DSLR quality photos  with its new 14.2-megapixel ExmorTM APS HD CMOS image sensor and Full  HD 1080i videos in AVCHD format with the NEX-5.<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Unparalleled Image &amp; Video Quality<br \/>\nEquipped with the latest ExmorTM APS HD CMOS image sensor and  high speed BIONZ processor, the NEX-3 and NEX-5 deliver DSLR image  quality and HD movie recording with richer tonal gradation and lower  noise. The NEX-5 delivers Full HD 1080i movie recording in AVCHD format,  while the NEX-3 records HD videos in MP4 format. The?? cameras also  offer higher ISO sensitivity of up to 12800, up to 14.2-megapixel  resolution and defocusing to achieve beautiful images even in low light  environments without having to use a tripod or flash. <\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Leveraging the power of its  interchangeable lens system, the NEX-3 and NEX-5 let photographers swap  between lenses for greater flexibility and precision, and shoot photos  and videos with the ultracompact wide-angle, standard zoom, and  high-power zoom E-mount lenses. With the optional Ultra Wide-Angle  Converter and Fisheye Converter and via the use of the A-Mount Adaptor,  photographers can also use the existing wide range of?? A-mount lenses  with the NEX-3 and NEX-5, expanding imaging possibilities even further.<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> Compact, Stylish &amp; Intuitive Design<br \/>\nIntegrating a mirrorless design, the NEX-5 is the smallest and  lightest interchangeable lens system camera available today. Weighing  approximately 229g and measuring 110.8mm ? 58.8mm ? 38.2mm (W x H x D),  the slim and stylish NEX-5 provides both professional and amateur  photographers the ideal digital camera to carry with them at all times. A  mere 24.2mm thick, the top-of-line NEX-5 also fits perfectly into  pockets or handbags. Offering greater color variety and choice, the  NEX-3 will be available in black, red, silver and white while the NEX-5  will be available in black and silver. <\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000; font-family: Microsoft Sans Serif;\"> The new?? cameras also provide an  intuitive user experience with their simplified control layout,  featuring a control wheel and two context-sensitive soft keys. The new  Graphic User Interface features six clearly labeled icons that can be  selected by rotating and then pressing the control wheel to access shoot  settings, a user interface common in compact cameras that makes the  NEX-3 and NEX-5 perfect for photographers new to extensive manual  controls. In addition, built-in shooting tips provide information  relevant to the current shooting or mode selection, giving users quick  tips on photographic techniques as well as various types of scenes and  subjects. A separate Movie button on the?? cameras also allow users to  record movies quickly without switching between still image and movie  modes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spearheading growth in Sony?s digital imaging business Advertisement<\/p>\n","protected":false},"author":1011016,"featured_media":559582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3168,3167],"class_list":["post-32152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notebook-news","tag-alpha-nex-3","tag-alpha-nex-5"],"views":784,"_links":{"self":[{"href":"https:\/\/notebookspec.com\/web\/wp-json\/wp\/v2\/posts\/32152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/notebookspec.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/notebookspec.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/notebookspec.com\/web\/wp-json\/wp\/v2\/users\/1011016"}],"replies":[{"embeddable":true,"href":"https:\/\/notebookspec.com\/web\/wp-json\/wp\/v2\/comments?post=32152"}],"version-history":[{"count":0,"href":"https:\/\/notebookspec.com\/web\/wp-json\/wp\/v2\/posts\/32152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/notebookspec.com\/web\/wp-json\/wp\/v2\/media\/559582"}],"wp:attachment":[{"href":"https:\/\/notebookspec.com\/web\/wp-json\/wp\/v2\/media?parent=32152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/notebookspec.com\/web\/wp-json\/wp\/v2\/categories?post=32152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/notebookspec.com\/web\/wp-json\/wp\/v2\/tags?post=32152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}